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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Hawalah, A. Fasli, M. |
| Copyright Year | 2011 |
| Abstract | A key feature in developing an effective web personalization system is to build and model dynamic user profiles. In this paper, we propose a multi-agent approach for building a dynamic user profile that is effectively capable of learning and adapting to user behaviour. The main goal is to implicitly track user browsing behaviour in order to extract short-term and long-term user interests. User interests are represented as ontological concepts which are constructed by mapping web pages visited by a user to a reference ontology. In this paper, we focus on the learning and the adaptation processes that are essential in modelling a dynamic user profile. Our proposed model has been integrated with a personalized search system and experiments show that our system is able to effectively model a dynamic user profile that is capable of learning and adapting to user behaviour. Experiments also show that our model achieved a higher performance than non-personalized system. |
| Starting Page | 430 |
| Ending Page | 437 |
| File Size | 572192 |
| Page Count | 8 |
| File Format | |
| ISBN | 9781457713736 |
| DOI | 10.1109/WI-IAT.2011.76 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2011-08-22 |
| Publisher Place | France |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Adaptation models modelling user profile personalization Multiagent systems search engine Buildings Web pages Ontologies multi-agent system Educational institutions Internet |
| Content Type | Text |
| Resource Type | Article |
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