NDLI: Expected value of user sessions: limitations to the non-semantic approach

Content Provider	IEEE Xplore Digital Library
Author	Menasalvas, E. Pardo, B. Millan, S. Hochsztain, E. Pena, J.M.
Copyright Year	2003
Description	Author affiliation: Sch. of Comput. Sci., Tech. Univ. of Madrid, Spain (Menasalvas, E.; Pardo, B.)
Abstract	The amazing evolution of e-commerce and the fierce competitive environment it has produced have encouraged commercial firms to apply intelligent methods to take advantage of competitors by gathering and analyzing information collected from consumer Web sessions. Knowledge about user objectives and session goals can be discovered from the information collected regarding user activities, as tracked by Web clicks. Most current approaches to customer behaviour analysis study the user session by examining only Web page accesses. To find out about navigators behaviour is crucial to Web sites sponsors attempting to evaluate the performance of their sites. Nevertheless, knowing the current navigation patterns is not always enough. Very often it is also necessary to measure sessions value according to business goals perspectives. We present two different measures to include business goals inside click stream analysis. Each of the alternatives is discussed and evaluated in terms of how company's objectives and expectations are taken into account as well as how this approach could be achieved.
Sponsorship	IEEE Comput. Soc. Tech. Committee on Computational Intelligence (TCCI) Web Intelligence Consortium (WIC)
Starting Page	562
Ending Page	565
File Size	238539
Page Count	4
File Format	PDF
ISBN	0769519326
DOI	10.1109/WI.2003.1241268
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2003-10-13
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Computer science Navigation Web pages Companies Competitive intelligence Web sites Electronic commerce Web server Business Information analysis
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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