NDLI: Structural Equation Model for Brand Image Measurement of Jeans

Content Provider	IEEE Xplore Digital Library
Author	Shu-Jen Hu Sin-Ying Jou Yu-Hua Liu
Copyright Year	2009
Abstract	This research is to probe into the jeans' brand image. In this study, we regard the brand image sources as the input, the customer's brand loyalty as the output and the brand asset valuator (BAV) model as the middle treatment of procedures, and then build a full model for evaluating the brand image for jeans.This model probes into three components of brand image in terms of image of product, image of maker and images of competitor, how is it influence between consumer and loyalty of the brand through the impact of four components of brand power measurement, which is brand knowledge, brand honor, brand fitting and differential effect. The scope of this research includes the famous brands of jeans on the market, with the questionnaire survey to the consumers who are wearing jeans with brands, we gather the information and construct a structural equation model (SEM) to prove the adequacy of the brand image's model, and confirm the relationship between hypotheses of the research.
Starting Page	89
Ending Page	94
File Size	233322
Page Count	6
File Format	PDF
ISBN	9780769537450
DOI	10.1109/HIS.2009.25
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-08-12
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	brand asset valuator Industrial control Conference management Equations Technology management Power measurement Numerical analysis Quality control Clothing industry Brand image Probes Hybrid intelligent systems structural equation model
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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