NDLI: Reconciling marketed and engineered software product lines

Content Provider	IEEE Xplore Digital Library
Author	Helferich, A. Schmid, K. Herzwurm, G.
Copyright Year	2006
Description	Author affiliation: Stuttgart Univ. (Helferich, A.)
Abstract	Basically all companies today go beyond the development of single products and offer set(s) of similar and related products. In marketing, one such set is often called a product line. Nevertheless, still today most products are not yet engineered as product lines, i.e., they are not yet derived from a single platform. In this paper, we explore the relation of these two forms of product lines. It is shown that under certain circumstances engineered and marketed software product line subsume different products. This paper shows how these two perspectives differ and why a difference in products between these perspectives may be appropriate from a company perspective. Finally, it is argued that activities currently subsumed under product management and scoping should be closely coordinated, allowing companies to optimize their product portfolios since decision-making is facilitated
Sponsorship	Software Eng. Inst, Carnegie Mellon Philips MDE Syst. Avaya BigLever Software, Inc. Integrated Dynamics, Inc. MetaCase Nokia Pure Syst. GmbH
Starting Page	23
Ending Page	27
File Size	119500
Page Count	5
File Format	PDF
ISBN	0769525997
DOI	10.1109/SPLINE.2006.1691574
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-08-21
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Costs Uncertainty Product Management Decision making Time to market Product portfolio Product Information management planning Scoping Systems engineering and theory Marketing and sales Large-scale systems Personal digital assistants Portfolios
Content Type	Text
Resource Type	Article

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