NDLI: Expectations and Actual Satisfaction about Mobile Communication Terminals before and after Purchase; Research on the Influence on Customer Loyalty

Content Provider	IEEE Xplore Digital Library
Author	Ji-Bum Jung
Copyright Year	2007
Description	Author affiliation: Inst. of Inf. Technol. Advancement, Daejeon (Ji-Bum Jung)
Abstract	This thesis is intended to examine factors that affect customer satisfaction in the domestic mobile communication terminal market as to expectations before purchase and actual satisfaction after purchase. Also, how the factors that affect customer satisfaction about mobile phones influence the customer base was theoretically and positively examined. The mobile communication terminal industry, which has been the driving force behind the development of Korea as a great power in the information and communication industry, has a great influence on the global market as well as the domestic economy. Nevertheless. research efforts on the existing mobile communication market have been focused on the mobile communication service market rather than the mobile communication terminal market In addition, research on customer satisfaction about mobile communication terminals, which has been done by a few scholars in the related fields. has been limited to prices and brands. That is, the traditional research efforts on customer satisfaction about mobile communication terminal Products have been focused on the influences of prices and brands on the purchase of products rather than on the evaluation of the unique quality attribute of each product. Therefore, this thesis is intended to examine factors expected to enhance customer satisfaction about products and expand the customer base other than the external factors including the prices and brand images of mobile phones so that customer-oriented mobiles phones can be developed and manufactured.
Starting Page	1
Ending Page	14
File Size	3840553
Page Count	14
File Format	PDF
ISBN	1424416620
DOI	10.1109/ISTMWC.2007.4299033
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-07-01
Publisher Place	Hungary
Access Restriction	Subscribed
Rights Holder	Scientific Assoc for Infocommunications
Subject Keyword	Mobile Communication Terminal Mobile Communication Industry Customer Base Mobile communication Customer Satisfaction
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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