NDLI: CollecTV intelligence: A 3-screen ‘social search’ system for TV and video queries

Content Provider	IEEE Xplore Digital Library
Author	Narasimhan, N. Myungcheol Doo Wodka, J. Vasudevan, V.
Copyright Year	2010
Abstract	Television and video consumption are growing rapidly worldwide, driving usage of second and third screens for related interactions and information. Since television has a proven impact on consumer purchase behaviors, there is commercial interest in technologies that model viewers' intent, interests and engagement. However, the ecosystem currently faces two challenges - audience fragmentation and a lack of integrated search features. Both have an impact on content providers' ability to track and profile their consumers and are thus critical to personalizing and monetizing content-related services. In this paper, we introduce CollecTV, a social search solution for TV and video queries that can mitigate these concerns by incentivizing the consumer to adopt consistent identities across three screens while also providing finer-grained attention and engagement analytics to content providers. We give an overview of the architecture and describe the evolution of the system from a TV-centric solution to a 3-screen model with native mobile and browser clients to maximize its usage and utility. We conclude by reviewing relevant research and outlining challenges and opportunities for further exploration in this space.
Starting Page	1
Ending Page	6
File Size	1476296
Page Count	6
File Format	PDF
e-ISBN	9780984589326
DOI	10.4108/icst.collaboratecom.2010.23
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-10-09
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	ICST
Subject Keyword	Context TV recommender systems Biological system modeling Communities interactive television Mobile communication social search Browsers Engines collaborative question-answering
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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