NDLI: Context-Aware Campaigns in Social Networks

Content Provider	IEEE Xplore Digital Library
Author	Treiber, M. Skopik, F. Schall, D. Dustdar, S. Haslinger, S.
Copyright Year	2010
Abstract	Services have become increasingly important in today’s Web-based applications. Users can access services in an anytime, anywhere manner using a wide variety of mobile devices. Mobile services are a key driver in today’s telecommunication market, even though the potential of mobile services has not been fully exploited in existing telecommunication systems. A main driver in these markets are context- aware services to build intuitive services for mobile handsets. One success factor is to support a broad range of handsets available on the market and making the services context- aware by obtaining contextual information. Context may be derived from information obtained from the handset - most prominently location information. In this work, we present a mobile marketing platform enabling the advertisement of services in mobile markets. Advertisements and offerings need to be customized based on user preferences. We propose a recommendation approach of services based on social-network properties and human provided services. Our contributions are the Woodapples platform offering a set of APIs for creating mobile campaigns and an approach for managing social and service network structures in a unified manner.
Starting Page	61
Ending Page	66
File Size	678048
Page Count	6
File Format	PDF
ISBN	9781424467280
e-ISBN	9781424467297
DOI	10.1109/ICIW.2010.16
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-05-09
Publisher Place	Spain
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Context Context-aware services trust data correlation Social network services Location-based services Humans Mobile communication Mobile handsets human provided services collaboration context awareness Internet mobile handsets
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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