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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Huang Yongbin Wang Jianfeng |
| Copyright Year | 2008 |
| Abstract | Based on the analysis of customer relationship management(CRM) and information management requirements for insurance enterprises, this paper puts forward a service-oriented CRM framework for insurance enterprises and analysis the composition of the system, which includes resource base layer, system supporting layer, function service layer, services integration layer, business process layer and application presentation layer. Based on above research, some enabling technologies for realizing the service-oriented CRM system for insurance enterprises are deeply studied, including CRM data analysis and process technologies based on data warehouse, service-oriented system integration technologies for CRM etc, and these realization technologies and approaches are provided. |
| Starting Page | 737 |
| Ending Page | 740 |
| File Size | 817080 |
| Page Count | 4 |
| File Format | |
| ISBN | 9780769535432 |
| DOI | 10.1109/WKDD.2009.60 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2009-01-23 |
| Publisher Place | Russia |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Industrial relations Information management Customer service Data mining Information analysis Service-oriented Architecture Partial response channels Insurance Customer relationship management Customer Relationship Management Marketing and sales Insurance Enterprise Data Processing Resource management System Integration |
| Content Type | Text |
| Resource Type | Article |
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