NDLI: Evaluation of Discount Effects Using Poisson Regression Based on Interaction Effects between Bargain Scale and Product Category

Content Provider	IEEE Xplore Digital Library
Author	Sano, N. Suzuki, T.
Copyright Year	2013
Description	Author affiliation: Fac. of Sci. & Technol., Tokyo Univ. of Sci., Noda, Japan (Sano, N.; Suzuki, T.)
Abstract	In grocery stores, discount flyers act as important tools to provide discount information to customers and increase their purchasing motivation. However, limited space is available on discount flyers. Furthermore, because customers purchase popular products even if they are not actively being promoted, mentioning them on discount flyers is an ineffective strategy. Therefore, the proper allocation of discounted products is an important topic in the field of category management. In this paper, we propose a method to determine the share of product categories that should be included on discount flyers using a poisson regression model based on an interaction effect between sales area and bargain scale. The proposed method utilizes radio frequency identification (RFID), point of sales (POS), and discount flyer data and predicts the number of products that will be purchased. The experimental results show that Western Deli and Drink products have a significant interaction effect on bargain sales, suggesting that the implementation of discounts in these sales areas is expected to generate an increase in sales relative to other sales areas.
Sponsorship	Toshiba
Starting Page	234
Ending Page	241
File Size	2114834
Page Count	8
File Format	PDF
e-ISBN	9781479931422
DOI	10.1109/ICDMW.2013.73
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-12-07
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Poisson Regression Histograms Correlation Interaction Effect Aggregates Shopper Marketing Radio Frequency Identification (RFID) Data models Registers Shopping Path Resource management Radiofrequency identification
Content Type	Text
Resource Type	Article

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