NDLI: Analysis of Residence Time in Shopping Using RFID Data -- An Application of the Kernel Density Estimation to RFID

Content Provider	IEEE Xplore Digital Library
Author	Miyazaki, S. Washio, T. Yada, K.
Copyright Year	2011
Abstract	This study shows a method of determining and visualizing the existence probability of customers from shopping-path data in supermarkets using a database collected by a RFID (Radio Frequency Identification) technique, which allows us to analyze the detailed behaviors of customers. First, we present a method to estimate customer existence probability density on the sales floor using a Kernel density estimation. The kernel density estimation obtains continuous distribution of the existence probability density and grasps the detailed movements of customers. This estimation is better than an aggregation of residence time in each sales floor zone. Secondly, we visualize the customer existence probability density as cartographic output. Thirdly, we assess the relations between customer existence probability and sales in each sales floor zone using both shopping-path data and customer purchasing records. Finally, we assess the relation between customer existence probability and sales on each store shelf to verify the utility of this method for sales and marketing.
Starting Page	1170
Ending Page	1176
File Size	7670705
Page Count	7
File Format	PDF
ISBN	9781467300056
DOI	10.1109/ICDMW.2011.30
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-12-11
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	kernel density estimation shopping-path RFID customer behavior
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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