NDLI: Catching a Viral Video

Content Provider	IEEE Xplore Digital Library
Author	Broxton, T. Interian, Y. Vaver, J. Wattenhofer, M.
Copyright Year	2010
Abstract	The sharing and re-sharing of videos on social sites, blogs e-mail, and other means has given rise to the phenomenon of viral videos – videos that become popular through internet sharing. In this paper we seek to better understand viral videos on You Tube by analyzing sharing and its relationship to video popularity using 1.5 million You Tube videos. The social ness of a video is quantified by classifying the referrer sources for video views as social (e.g. an emailed link) or non-social (e.g. a link from related videos). By segmenting videos according to their fraction of social views, we find that highly social videos behave differently than less social videos. For example, the highly social videos rise to, and fall from, their peak popularity more quickly than less social videos. We also find that not all highly social videos become popular, and not all popular videos are highly social. And, despite their ability to generate large volumes of views over a short period of time, only 21% of the most popular videos (in terms of 30-day views) can be classified as viral. The observations made here lay the ground work for future work related to the creation of classification and predictive models for online videos.
Starting Page	296
Ending Page	304
File Size	913515
Page Count	9
File Format	PDF
ISBN	9781424492442
DOI	10.1109/ICDMW.2010.160
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-12-13
Publisher Place	Australia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	viral videos Blogs Media Watches Twitter Facebook YouTube
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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