NDLI: Study on the consumer satisfaction of agricultural insurance based on fuzzy comprehensive evaluation and Markov chain method

Content Provider	IEEE Xplore Digital Library
Author	Li Lin Jian Wang Junyan Zhao
Copyright Year	2010
Description	Author affiliation: College of Economics and Trade, Agricultural University of Hebei, Baoding city, China, 071000 (Jian Wang) \|\| College of Economics and Trade, Agricultural University of Hebei, Hebei Software Institute, Baoding city, China, 071000 (Li Lin) \|\| Agricultural University of Hebei, Baoding city, China, 071000 (Junyan Zhao)
Abstract	The satisfaction analysis is often used in management methods; there is customer satisfaction analysis in marketing management and employee satisfaction in human resource management, and so on. Satisfaction is related to a wide range of analytical applications, this article chooses agricultural insurance to study as an object and uses fuzzy evaluation method for the agricultural insurance satisfaction of farmers with the static analysis, and then uses Markov chain and the state transition matrix method for dynamic analysis of agricultural insurance services through designing the questionnaire, field research in the Hebei Province, in order to know the operation of agricultural insurance status and in-depth understanding of the development of agricultural insurance to provide an empirical basis. Knowing the distribution of agricultural insurance satisfaction, we can put forward to increase the capacity of agricultural insurance, expand coverage, improve the quality of service of agricultural insurance, and strengthen the evaluation system of the agricultural insurance services.
Starting Page	1374
Ending Page	1377
File Size	291717
Page Count	4
File Format	PDF
ISBN	9781424459315
e-ISBN	9781424459346
DOI	10.1109/FSKD.2010.5569178
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-08-10
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Markov chain Customer satisfaction Government Insurance Companies Satisfaction Fuzzy Comprehensive Evaluation Markov processes Agricultural Insurance
Content Type	Text
Resource Type	Article

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