NDLI: Understanding the Mobile Experience Economy: A key to richer more effective M-Business Technologies, Models and Strategies

Content Provider	IEEE Xplore Digital Library
Author	Sims, F. Williams, M.-A. Elliot, S.
Copyright Year	2007
Description	Author affiliation: Univ. of Sydney, Sydney (Sims, F.)
Abstract	A major challenge for firms these days is how to differentiate themselves in a global market and build competitive advantage. Many firms have been able to move up the value chain from a services base to an experience base as a means to attaining high levels of customer satisfaction and profitability. Consequently a better understanding of the experience economy will assist business managers and designers to develop effective strategies by focusing on the m-business experience and how this experience can build sustainable technology innovation, business models and strategies, and help design products for mobile delivery to meet the market's needs. In this paper we describe several experience economy models, identify their weaknesses, and introduce a new cognitive based experience model that can be used to develop more effective m-business infrastructure and applications. It offers a new understanding of experiences which emphasizes cognition as a whole which includes background knowledge, desires and intentions, rather than the sensory and perceptual aspects alone which are the focus of most traditional models. As a result the new model offers new predictive and explanatory power in understanding the m-business experience economy.
Starting Page	12
Ending Page	12
File Size	269798
Page Count	1
File Format	PDF
ISBN	0769528031
DOI	10.1109/ICMB.2007.70
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-07-09
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Portals Customer satisfaction Technology management Business Globalization Profitability Cognition Innovation management Product design
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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