NDLI: Traffic estimation methodologies to determine wireless site profitability

Content Provider	IEEE Xplore Digital Library
Author	Noe, D.J. Callahan, D.W.
Copyright Year	2002
Description	Author affiliation: Tritel Commun., Birmingham, AL, USA (Noe, D.J.)
Abstract	Accurately estimating the return on investment of a cellular or PCS transmitter site has been a longstanding problem that all wireless companies face. A sites return on investment is directly related to the amount of phone calls it processes, and the revenue generated is difficult to know ahead of site implementation. Since revenues are directly related to traffic, this case study will examine traffic estimation methodologies for site placement. The methods of calculating the return on investment of a site are based on population in the area, the number of sales of phones in zip codes in the area, the number of cars per day on nearby roads, and the area the site covers. All cellular and PCS companies attempt to do this in order to try to make their companies profitable. The driving force behind site profitability analysis is avoiding low revenue producing sites. The construction costs for a site are usually anywhere from $150,000.00 to $300,000.00. Placing a site in a location that yields a high amount of usage and high revenues allow this initial investment to be paid off quickly. Conversely, placing a site in a location that yields a low amount of usage and low revenues causes the initial investment to be paid off slowly, or not at all.
Starting Page	455
Ending Page	457
File Size	238211
Page Count	3
File Format	PDF
ISBN	0780373391
ISSN	00942898
DOI	10.1109/SSST.2002.1027087
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2002-03-19
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Profitability Investments Personal communication networks Costs Buildings Transmitters Marketing and sales Roads
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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