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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Liapis, D. Vassilaras, S. Yovanof, G.S. |
| Copyright Year | 2008 |
| Description | Author affiliation: Athens Inf. Technol., Athens (Liapis, D.; Vassilaras, S.; Yovanof, G.S.) |
| Abstract | Context aware, personalized services can give users equipped with mobile devices targeted and timely information in a seamless way. This paper presents the design and implementation of a low cost, personalized and location based shopping advertisement service for mobile users. The service is intended to run over WiFi connections between an AP located in a shopping center or mall and on-board or hand-held mobile devices. We describe an Ontology based formulation of user and advertised products profiles and the process followed by an Ontology reasoner to select ads that will interest a particular user with high probability. Dynamic parameters such as the time of day and user location are also taken into account in the selection. A prototype service implementation using the OSGi platform is also discussed. The OSGi technology made our implementation portable enough to run on a great variety of clients and servers. Finally, user privacy issues and computational and communication resource constraints are playing an important role in our design. |
| Starting Page | 133 |
| Ending Page | 137 |
| File Size | 428207 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781424416523 |
| DOI | 10.1109/ISWPC.2008.4556182 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2008-05-07 |
| Publisher Place | Greece |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Advertising Context awareness Costs Ontologies Privacy Information technology Delay Investments Land mobile radio cellular systems Wireless communication OSGi Location based services context awareness personalized advertisements user profile |
| Content Type | Text |
| Resource Type | Article |
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