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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Dongjun Lee Mankyu Lee Daekab Kang |
| Copyright Year | 2010 |
| Description | Author affiliation: Broadcast Technical Research Institute, KBS(Korean Broadcasting System), #18 Yeouido Yeongdeungpo Seoul KOREA (Dongjun Lee; Mankyu Lee; Daekab Kang) |
| Abstract | The viewer's behavior of contents consumption is changing from passive to active due to the progress of internet. Since the television is able to support some sort of restricted internet service through digital television and internet technology, the TV broadcasters can respond the viewer's active behavior. In Korea, TV broadcasters prepare OHTV(Open Hybrid TV) service which combines terrestrial DTV and internet together for the analog TV switch off in 2012, providing terrestrial DTV viewers with various contents and bidirectional interactive service. Also, broadcasters and TV manufacturers cooperate to make OHTV standard in authorized standardization organization for equivalent marketing opportunity. |
| Starting Page | 399 |
| Ending Page | 402 |
| File Size | 7798105 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781424454273 |
| ISSN | 17389445 |
| e-ISBN | 9781424454280 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-02-07 |
| Publisher Place | Korea (South) |
| Access Restriction | Subscribed |
| Rights Holder | Electronics and Telecommunications Research Institute |
| Subject Keyword | Digital TV TV broadcasting Web and internet services Watches Navigation Video sharing Layout Multimedia communication Switches Manufacturing OHTV DTV Internet Hybrid TV Portal |
| Content Type | Text |
| Resource Type | Article |
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