NDLI: Rethorics through images. New strategies to communicate, valorise and share the Cultural Heritage

Content Provider	IEEE Xplore Digital Library
Author	Cirafici, A. Amoretti, V. Di Fratta, V. Di Natale, I. Lallone, D.
Copyright Year	2014
Description	Author affiliation: Ind. Design & Cultural Heritage, SUN - Second Univ. of Naples, Aversa, Italy (Amoretti, V.; Di Fratta, V.; Di Natale, I.; Lallone, D.) \|\| Dept. of Archit. & Ind. Design, SUN - Second Univ. of Naples, Aversa, Italy (Cirafici, A.)
Abstract	European Community Agenda assigns to Culture a primary role in achievement of the so defined “Knowledge Society”, as inferred by the numerous events inside the “Culture Program”, established in 2007 with the “Lisbon Agreement” (according to art. n. 167). The “Europe 2020” Program continues the policy outlined in Lisbon, pointing on Innovation, Research, Digitalization and ICT detailed implementation on Cultural Heritage. The spread of new technologies, including those from Information and Communication (ICT), has deeply changed the way of learning transmission, increasing the possibility to create knowledge. The aim of this paper is to illustrate examples of enhancement of cultural heritage through new communication strategies based on the use of digital technologies for the construction of images that convey cultural content, and oriented to fruition as a visual experience, which is lived, told and shared, to catch the attention, expand knowledge and create a sense of identity and belonging. The starting point of the proposed considerations is the research activity carried out by PhD in “Architecture, Industrial Design and Cultural Heritage” of the Second University of Naples. We are dealing with courses of reflection and planning strategies in which the skills of Architecture, Archaeology, History of Art and Design for Communication are fused into transverse paths that interpret in a progressing manner the complex issue of cultural policies, which are oriented to the enlargement of the `mental space' through the intimate relationship with the cultural heritage. This is an indispensable condition for the building of a society really oriented to the production of knowledge. Examples in this way are the case studies presented, some of which carried out within the research and teaching activities of the Department of Architecture and Industrial Design SUN where obvious is attempting to use the potential of ICT (Information Communication Technologies) in order to enable “capital emotions” and therefore the processes of identity and cultural appropriation of heritage through the telling and sharing of experience.
Starting Page	60
Ending Page	65
File Size	2691770
Page Count	6
File Format	PDF
ISBN	9781479972272
DOI	10.1109/VSMM.2014.7136684
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-12-09
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Cultural differences Europe Global communication Multimedia communication Economics Augmented reality Digital Technologies Image Communication Cultural Heritage Valorization Collective Identity
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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