NDLI: Reflecting on the organization: introducing engineers to corporate identity, image, brand, and culture

Content Provider	IEEE Xplore Digital Library
Author	Ryan, C.
Copyright Year	2002
Description	Author affiliation: Dept. of English, Alabama Univ., Birmingham, AL, USA (Ryan, C.)
Abstract	Engineers are expected to understand the structure, goals, and values of the organizations for which they work. Only then can they contribute effectively to these organizations through the production of appropriate goods and services as well as routine communications. Based on the work of Hatch and Schultz (2000), the author offers four concepts (identity, image, brand, and culture) for conducting organizational analysis from varied internal and external perspectives and presents composing practices that follow from this analysis. An advertisement for Ford Motor Company is the primary artifact through which the concepts are examined. As students of engineering enter their respective fields, they must be well equipped to provide not only technical knowledge and skills but also effective communication to the organizations they join. Part of this preparation involves teaching students how to analyze (and critique, if necessary) the goals, values, and priorities of the environments in which they will work, since the context of an organization influences document concerns ranging from audience assumptions to visual layout to language use. This paper addresses some of the ways in which students of engineering might be better prepared to enter the profession through increased knowledge of the workplace, as we as how seasoned engineers might be re-introduced to the purposes behind their work for a particular organization.
Starting Page	519
Ending Page	529
File Size	1055745
Page Count	11
File Format	PDF
ISBN	0780375912
DOI	10.1109/IPCC.2002.1049137
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2002-09-20
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Image analysis Knowledge engineering Production Communication effectiveness Education Context Employment Packaging Guidelines Reflection
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Strategic analysis of corporate marketing in culture management

Notice of RetractionStudy on design strategy of brand culture in art education

An exploratory Q study of corporate brand identity elements governing corporate brand image formation

Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity

Corporate culture and its effect on audience awareness

The research on the organizational culture of competitive sport organization and its effect on the organizational effectiveness in China

Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy

Use assessment to develop service-learning reflection course materials

The analysis of communication interface of corporate identity system for designer and client.

Reflecting on the organization: introducing engineers to corporate identity, image, brand, and culture

Similar Documents

Strategic analysis of corporate marketing in culture management

Notice of RetractionStudy on design strategy of brand culture in art education

An exploratory Q study of corporate brand identity elements governing corporate brand image formation

Corporate Social Responsibility and Firm-Based Brand Equity: The Moderating Effect of Marketing Communication and Brand Identity

Corporate culture and its effect on audience awareness

The research on the organizational culture of competitive sport organization and its effect on the organizational effectiveness in China

Study on construction methods of Product Identity Evaluation based on Corporate Brand Strategy

Use assessment to develop service-learning reflection course materials

The analysis of communication interface of corporate identity system for designer and client.

Reflecting on the organization: introducing engineers to corporate identity, image, brand, and culture