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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Zimmerman, D.E. Muraski, M. Estes, E. Hallmark, B. |
| Copyright Year | 1997 |
| Description | Author affiliation: Dept. of Journalism & Tech. Commun., Colorado State Univ., Fort Collins, CO, USA (Zimmerman, D.E.) |
| Abstract | Since 1995, the World Wide Web has grown exponentially, with thousands of individuals, businesses and organizations developing and posting home pages. Some companies and organizations invest thousands of dollars and hundreds of hours developing highly artistic and visually-pleasing pages only to discover that their users become lost when navigating their site, have trouble reading the on-screen text and cannot find the information they seek. Consequently, users never return to their Web site. While numerous authors provide HTML tagging guidelines for developing Web pages, few authors have provided research-based guidelines from information design, interface design, hypertext, legibility and related research. To make Web pages more effective, developers can turn to (1) communication science-based guidelines for enhancing Web site design, and (2) formative evaluation methods. In our presentation, we outline a formative evaluation methodology to help Web page authors improve their Web pages, and illustrate the process with findings from our Web design research that began in 1994. |
| Starting Page | 223 |
| Ending Page | 230 |
| File Size | 546434 |
| Page Count | 8 |
| File Format | |
| ISBN | 0780341848 |
| DOI | 10.1109/IPCC.1997.637049 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 1997-10-25 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Design methodology World Wide Web Web pages Guidelines Web design Web sites Companies Navigation HTML Tagging |
| Content Type | Text |
| Resource Type | Article |
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