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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Zhang Yan-fu Lit Ye |
| Copyright Year | 2006 |
| Description | Author affiliation: North China Electr. Power Univ., Beijing (Zhang Yan-fu; Lit Ye) |
| Abstract | The power supply enterprises face much greater pressure caused by external environment and fierce competition pressure caused by the alternative energy sources after reform. These all request the power supply enterprises to introduce the customer relationship management idea as soon as possible. Through which they can discover the effective solutions from the customers' feedback. Analyzing the common issue existing in the power enterprise marketing work. Putting forward the method of practicing CRM through marketing idea innovation and receiving assistance of the modern management system. Strengthen the customer relationship management is the effective method to integrate the enterprise resources, promote the very core competitive ability of the enterprise and realize the sustainable development. It is of great importance to help the electric power enterprise sets up the good public brand image and establish mutually pleasant faithful relation between the enterprise and its customers at the same time. |
| Starting Page | 1 |
| Ending Page | 6 |
| File Size | 6152636 |
| Page Count | 6 |
| File Format | |
| ISBN | 1424401100 |
| DOI | 10.1109/ICPST.2006.321460 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2006-10-22 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Customer relationship management Power supplies Companies Power industry Safety Power system management Technological innovation Power generation Costs Humans innovation customer relationship power supply enterprise CRM |
| Content Type | Text |
| Resource Type | Article |
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