NDLI: User Groups in Social Networks: An Experimental Study on YouTube

Content Provider	IEEE Xplore Digital Library
Author	Laine, M.S.S. Ercal, G. Bo Luo
Copyright Year	2011
Abstract	While some social networking sites such as Orkut or Friendster are purely social, others such as YouTube, Flickr, and LiveJournal are highly content-oriented yet maintaining a social component. The nature of the interaction between content and connections is fundamentally important not just from a social science perspective but also to answer how the relevant content and connections can be found more easily. YouTube recently added the ability for users to form groups, in which explicit category affiliation is noted too. YouTube is ripe for consideration of how content and contacts are related. This is amongst the seminal works dealing with YouTube groups in general, not only in the context of categories, and we are amongst the first to study what motivates group membership in YouTube in the context of other observable group activities. We also investigate the role of users in groups, how groups evolve and the structure of these groups organized under a category change over time. Finally we find what form of linkage motivates new members to join these groups.
Starting Page	1
Ending Page	10
File Size	351535
Page Count	10
File Format	PDF
ISBN	9781424496181
ISSN	15301605
DOI	10.1109/HICSS.2011.472
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-01-04
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	YouTube Videos Subscriptions Education Communities Context
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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