NDLI: Culture and Media Effects on Group Decision Making under Majority Influence

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Culture and Media Effects on Group Decision Making under Majority Influence

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Culture and Media Effects on Group Decision Making under Majority Influence

Content Provider	IEEE Xplore Digital Library
Author	Dongsong Zhang Lowry, P.B. Xiaolan Fu
Copyright Year	2006
Description	Author affiliation: University of Maryland at Baltimore County (Dongsong Zhang)
Abstract	The purpose of this study is to address questions on how collectivistic and individualistic cultures affect majority influence in a group decision making task when there are differences in media richness. We developed a theory that explains and predicts these phenomena, and tested hypotheses using 112 four-person groups that consisted of Chinese and U.S. participants. As predicted, we found strong evidence indicating that there were significant differences between Chinese and U.S. groups, with Chinese groups being more prone to follow the view of majority. Further, traditional face-to-face (FtF) unsupported groups experienced the strongest majority influence. We found that GSS use helped diminish majority influence in both Chinese and U.S. groups. These findings have broad theoretical and applied implications, which are discussed in this paper.
File Size	257084
File Format	PDF
ISBN	0769525075
ISSN	15301605
DOI	10.1109/HICSS.2006.109
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-01-04
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Decision making Cultural differences Information systems Testing Global communication Psychology Collaborative software Context Collaboration Feedback
Content Type	Text
Resource Type	Article

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