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Content Provider | IEEE Xplore Digital Library |
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Author | Selz, D. Klein, S. |
Copyright Year | 1998 |
Description | Author affiliation: Inst. for Inf. Manage., St. Gallen Univ., Switzerland (Selz, D.) |
Abstract | The emerging electronic marketplace will change the structure of value chains and will-in particular-increase the presence of intermediaries (so-called "cybermediaries"). The paper examines the roles and functions of these new players and their impact on established distribution and sales channels in the case of the automotive industry. Two different automotive cybermediary categories are identified: automotive service brokers and automotive information brokers. Their initial success indicates that they might become serious competitors to the automobile manufacturer's exclusive distribution systems. Our analysis focuses on the impact of the World Wide Web in an industry which is characterized by physical products and infrastructures. Based on this analysis and reconstruction of current trends in the automotive industry, we discuss strategic options for automobile manufacturers using a blend of market brand strength mixed with the concept of an online community. |
Starting Page | 592 |
Ending Page | 601 |
File Size | 1257171 |
Page Count | 10 |
File Format | |
ISBN | 0818682558 |
DOI | 10.1109/HICSS.1998.654820 |
Language | English |
Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Publisher Date | 1998-01-09 |
Publisher Place | USA |
Access Restriction | Subscribed |
Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
Subject Keyword | Automotive engineering Consumer electronics Manufacturing industries Electronics industry Industrial electronics Capacitive sensors Costs Information management Acceleration Internet |
Content Type | Text |
Resource Type | Article |
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