NDLI: A comparison of two process tracing methods for choice tasks

Content Provider	IEEE Xplore Digital Library
Author	Lohse, G.L. Johnson, E.J.
Copyright Year	1996
Description	Author affiliation: Wharton Sch., Pennsylvania Univ., Philadelphia, PA, USA (Lohse, G.L.; Johnson, E.J.)
Abstract	The proliferation of computerized process tracing tools for monitoring information acquisition behavior demands an inquiry into their validity. This research compares information acquisition behavior for choice tasks using Mouselab, a computerized process tracing tool, and Eyegaze, an eye tracking system. In a paired difference experiment using apartment selection tasks and gambles, we found significant differences in information search patterns and subsequent choice behavior contingent upon the process tracing method. Overall, computerized process tracing tools increase the amount of effort needed to acquire information compared with eye tracking equipment. Our results show that subjects adopt information acquisition strategies to cope with the increased effort. These strategies tend to be more rigorous and systematic than those observed with eye tracking equipment. Thus, computerized process tracing tools fundamentally alter the information processing behavior they are believed to track unobtrusively by limiting the ability of the decision maker to adapt their information processing behavior dynamically to the demands of the data. Additional research is needed to explore the magnitude and consequences of these differences.
Starting Page	86
Ending Page	97
File Size	1385039
Page Count	12
File Format	PDF
ISBN	0818673249
DOI	10.1109/HICSS.1996.495316
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	1996-01-03
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Information processing Decision making Computer displays Computerized monitoring Information analysis Decision support systems Prototypes Cognition Frequency Electronic commerce
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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