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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Singh, R. Bhattarai, B.D. |
| Copyright Year | 2010 |
| Description | Author affiliation: Department of Computer Science, San Francisco State University, San Francisco, CA 94132 (Singh, R.; Bhattarai, B.D.) |
| Abstract | The “information goal” underlying user activity on the web is an important latent parameter. Its determination can help in a wide variety of tasks ranging from improving the quality of a search engine's results to design and evaluation of web sites. The problem of determining user information goals is exacerbated in media-rich websites. The complexity lies in the fact that the semantics as well as the user-content interactions associated with media-rich information are context-based, emergent, and hard to capture. Furthermore, simple summary data such as traversal history or links clicked are, by themselves, insufficient to obtain insights about the information needs of a user. Doing so requires an explanatory model of user action. In this paper we propose techniques for automatically estimating user information goals from usage patterns in media-rich sites. Our research builds on ideas from information foraging theory; specifically, we propose methods to capture the influence of media-rich information and its structure on information goals and re-think the classical notion of information scent to capture the subjective perception of the value/cost/access-path of media-based informational entities. Putative information goals can subsequently be estimated from browsing patterns. Experimental investigations study the efficacy of the proposed techniques for estimating user goals and user-content interaction patterns in complex media rich sites. |
| Starting Page | 1061 |
| Ending Page | 1066 |
| File Size | 1168100 |
| Page Count | 6 |
| File Format | |
| ISBN | 9781424474912 |
| ISSN | 1945788X |
| e-ISBN | 9781424474936 |
| DOI | 10.1109/ICME.2010.5582595 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-07-19 |
| Publisher Place | Singapore |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Media Navigation Entropy Semantics Web sites Correlation Pediatrics |
| Content Type | Text |
| Resource Type | Article |
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