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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Wilson, S. Probert, D.R. |
| Copyright Year | 2001 |
| Description | Author affiliation: Inst. for Manuf., Univ. of Cambridge, UK (Wilson, S.) |
| Abstract | Modern day healthcare companies are becoming increasingly circumspect with regards to providing sufficient levels of R&D investment that will enable the continuous introduction of new products to the marketplace. Hence many firms deliberately pursue product strategies that can be viewed as "late entrant", as opposed to "pioneering", to avoid the risks and costs associated with breakthrough products. With this in mind, this paper attempts to illustrate the impact of differing product strategies on product innovation processes pursued by healthcare firms. Two in-depth case studies with healthcare firms were carried out and a set of innovation success factors has since emerged for both pioneers and late entrants. These factors were originally grouped together on a framework developed from literature that was subsequently tested empirically. The findings from the study are far from conclusive and need to be treated with some caution. However there seems to be some evidence that in defining themselves as pioneers or late entrants, firms (in some cases unknowingly) are also defining the processes they use for innovation. |
| Starting Page | 133 |
| Ending Page | 138 |
| File Size | 520775 |
| Page Count | 6 |
| File Format | |
| ISBN | 1890843067 |
| DOI | 10.1109/PICMET.2001.952013 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2001-07-29 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Portland Int. Conf. on Management of Eng. And Tech |
| Subject Keyword | Technological innovation Medical services Research and development Costs Portfolios Manufacturing industries Manufacturing processes Investments Testing Pharmaceuticals |
| Content Type | Text |
| Resource Type | Article |
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