Please wait, while we are loading the content...
| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Mestre, M.R. Vitoria, P. |
| Copyright Year | 2013 |
| Description | Author affiliation: Dept. of Eng., Univ. of Cambridge, Cambridge, UK (Mestre, M.R.) || Math. Inst., Univ. of Oxford, Oxford, UK (Vitoria, P.) |
| Abstract | With the increasing amount of transactional data available on e-commerce websites, it is possible to gain a deeper insight into the dynamics of a given business. Based on the profiles of the different types of customer and the changes they undergo over time, new marketing strategies can be developed to target specific groups of users. The aim in this work is to estimate the future state of a customer and decide whether to target that customer or not. In the first part of the paper, we describe our proposed algorithm which uses hierarchical clustering and a hidden Markov model (HMM). The clustering can have one (non-augmented) or two levels (augmented). We compare the augmented and non-augmented method to a benchmark with synthetic and real data to show that our model outperforms the others in predicting future customer behaviour. In the second part of the paper, we use a decision-theory tool to estimate whether it is financially beneficial for the business to adopt our proposed model, as opposed to a less complex one. We conclude that there might not be any benefit at all, even though the model is more accurate in the predictions. This will depend on the utility functions at stake. |
| Starting Page | 1214 |
| Ending Page | 1221 |
| File Size | 1233349 |
| Page Count | 8 |
| File Format | |
| ISBN | 9786058631113 |
| e-ISBN | 9781479902842 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2013-07-09 |
| Publisher Place | Turkey |
| Access Restriction | Subscribed |
| Rights Holder | ISIF ( Intl Society of Information Fusi |
| Subject Keyword | Hidden Markov models Clustering algorithms Benchmark testing Accuracy Predictive models Prediction algorithms Business |
| Content Type | Text |
| Resource Type | Article |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
Learn more about this project from here.
NDLI is a conglomeration of freely available or institutionally contributed or donated or publisher managed contents. Almost all these contents are hosted and accessed from respective sources. The responsibility for authenticity, relevance, completeness, accuracy, reliability and suitability of these contents rests with the respective organization and NDLI has no responsibility or liability for these. Every effort is made to keep the NDLI portal up and running smoothly unless there are some unavoidable technical issues.
Ministry of Education, through its National Mission on Education through Information and Communication Technology (NMEICT), has sponsored and funded the National Digital Library of India (NDLI) project.
| Sl. | Authority | Responsibilities | Communication Details |
|---|---|---|---|
| 1 | Ministry of Education (GoI), Department of Higher Education |
Sanctioning Authority | https://www.education.gov.in/ict-initiatives |
| 2 | Indian Institute of Technology Kharagpur | Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project | https://www.iitkgp.ac.in |
| 3 | National Digital Library of India Office, Indian Institute of Technology Kharagpur | The administrative and infrastructural headquarters of the project | Dr. B. Sutradhar bsutra@ndl.gov.in |
| 4 | Project PI / Joint PI | Principal Investigator and Joint Principal Investigators of the project |
Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon |
| 5 | Website/Portal (Helpdesk) | Queries regarding NDLI and its services | support@ndl.gov.in |
| 6 | Contents and Copyright Issues | Queries related to content curation and copyright issues | content@ndl.gov.in |
| 7 | National Digital Library of India Club (NDLI Club) | Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach | clubsupport@ndl.gov.in |
| 8 | Digital Preservation Centre (DPC) | Assistance with digitizing and archiving copyright-free printed books | dpc@ndl.gov.in |
| 9 | IDR Setup or Support | Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops | idr@ndl.gov.in |
|
Loading...
|