NDLI: Unveiling the adoption and cascading process of OSN-based gifting applications

Content Provider	IEEE Xplore Digital Library
Author	Rahman, M.R. Jinyoung Han Chen-Nee Chuah
Copyright Year	2015
Description	Author affiliation: Univ. of California-Davis, Davis, CA, USA (Rahman, M.R.; Jinyoung Han; Chen-Nee Chuah)
Abstract	This paper demystifies the adoption and cascading process of OSN-based applications that grow via user invitations. We analyze a detailed large-scale dataset of a popular Facebook gifting application, iHeart, that contains more than 2 billion entries of user activities generated by 190 million users during a span of 64 weeks. We investigate: (1) how users invite their friends to an OSN-based application, (2) what factors drive the cascading process of application adoptions, and (3) what are the good predictors of the ultimate cascade sizes. We find that sending or receiving a large number of invitations does not necessarily help to recruit new users to iHeart. We also identify a set of distinctive features that are good predictors of the growth of the application adoptions in terms of final population size. Finally, based on the insights learned from our analyses, we propose a prediction model to infer whether a cascade of application adoption will continue to grow in the future based on observing the initial adoption process. Results show our proposed model can achieve high precision (over 80%) in iHeart as well as in another OSN-based gifting application, Hugged.
Starting Page	2596
Ending Page	2604
File Size	824022
Page Count	9
File Format	PDF
ISBN	9781479983810
DOI	10.1109/INFOCOM.2015.7218650
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-04-26
Publisher Place	Hong Kong
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Facebook Predictive models Twitter Conferences Computers Electronic mail Analytical models
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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