NDLI: Fuzzy game theory and Internet commerce: e-strategy and metarationality

Content Provider	IEEE Xplore Digital Library
Author	Russell, S. Lodwick, W.A.
Copyright Year	2002
Description	Author affiliation: Dept. of Math., Colorado Univ., Denver, CO, USA (Russell, S.; Lodwick, W.A.)
Abstract	Many decisions by humans, businesses, and automated agents in Internet transactions can be modeled in traditional game-theoretic terms. Examples include B-to-B price negotiations, B-to-C competition for customers, and C-to-C online auctions. When multiple viewpoints, uncertainty, and interval values are considered, these game theory situations become examples of fuzzy games. In addition, the payoff values weighed during a strategy or e-competition are often not exclusively monetary. Web site visitors have budgets of time, attention, and patience that also have a generalized utility value. Uniquely Internet factors frequently become paramount, such as visual aesthetics, sensory-motor interactivity, and social interplay, as well as affective, habit-based, and loss-prospect-avoidance determiners of their competitive and strategic e-consumer behaviors. These weighed tradeoffs that determine user persistence and Web business success are quite unlike the traditional rational summations in games. A fuzzy game-theoretic approach is explored here that begins to deal with some of the above e-commerce peculiarities.
Sponsorship	IEEE Syst., Man & Cybernetics Soc
Starting Page	93
Ending Page	98
File Size	481298
Page Count	6
File Format	PDF
ISBN	0780374614
DOI	10.1109/NAFIPS.2002.1018036
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2002-06-27
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Game theory Internet Business Consumer behavior Fuzzy logic Chromium Welding Mathematics Humans Mathematical model
Content Type	Text
Resource Type	Article

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