NDLI: Beyond classical economics: Exploring the impact of social-psychological factors on preference for speed over price and willingness to pay for a faster wireless service plan

Content Provider	IEEE Xplore Digital Library
Author	Xiaojing Xu Chien-fei Chen Wei Gao Husheng Li
Copyright Year	2013
Description	Author affiliation: NSF-DOE Center for Ultra-wide-area Resilient Electr. Energy Transm. Networks (CURENT), Knoxville, TN, USA (Xiaojing Xu; Chien-fei Chen) \|\| Dept. of Electr. Eng. & Comput. Sci., Univ. of Tennessee, Knoxville, TN, USA (Wei Gao; Husheng Li)
Abstract	With the rapid adoption of Internet and wireless technology, the demand for a faster and reliable speed has been dramatically increasing. Identifying influential factors in consumers wireless technology adoption and willingness to pay for a faster Internet speed across various settings has been an important and focal interest in wireless communication for both researchers and practitioners. By using both experimental and survey methods, this study empirically tested the impact of social influence and demographics factors on individuals preference for Internet speed over price and willingness to pay for a faster plan. Results of the experiment showed that friends preference for a slower but cheaper Internet significantly decreased peoples own willingness to pay for a faster Internet. Results of path modeling further revealed that perceived usefulness of Internet led to a higher level of preference for speed, which in turn led to a higher level of willingness to pay. Computer self-efficacy had a small and negative relationship with willingness to pay for a faster Internet; people with a liberal political orientation reported stronger willingness to pay for a faster Internet. This study makes contribution to the theoretical and empirical understanding of consumers adoption intention and willingness to pay for a specific wireless service.
Starting Page	55
Ending Page	60
File Size	751738
Page Count	6
File Format	PDF
ISBN	9781479910335
DOI	10.1109/ICCChina.2013.6671089
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-08-12
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Wireless communication Economics Computers Atmospheric measurements Web and internet services Particle measurements Internet
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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