NDLI: Customer awareness on electronic banking in Thanjavur town

Content Provider	IEEE Xplore Digital Library
Author	Senthilkumar, K. Iyyappan, K. Subramaniam, S.
Copyright Year	2012
Description	Author affiliation: Management Studies, PRIST University Thanjavur-India - 613403 (Senthilkumar, K.; Iyyappan, K.; Subramaniam, S.)
Abstract	Electronic banking is slowly coming of India in India. The various governments at the Centre and State level have been strategizing towards achieving total financial inclusion for the citizens of our country. Herein, the banks have to play a major role in facilitating this massive exercise for the mutual benefit of the individual and the country. The Indian financial system, and the banking system, in particular, is inherently very strong. It is this innate strength that has enabled India to steer clear of the global financial woes and trouble, in the short as well as in the long term. The Indian banks with their wide array of products have brought the Indian customer very close to the electronic mode of banking. Even rural banks have gone in for this revolutionary strategy in a big way. This research paper attempts to study and understand the level of customer awareness of electronic banking with specific reference to the Thanjavur town. This paper is the outcome of a qualitative exploratory research study which covered 770 respondents, after initial screening. The respondents who were bank customers, patronizing one or more banks, were surveyed and the findings of the study have been highlighted.
Starting Page	115
Ending Page	120
File Size	86798
Page Count	6
File Format	PDF
ISBN	9781467320443
e-ISBN	9788184247596
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-08-17
Publisher Place	India
Access Restriction	Subscribed
Rights Holder	SASTRA UNIVERSITY
Subject Keyword	Human computer interaction Correlation E Banking Online banking Online Internet Banking Banking Credit cards Reliability Risk management Bank Electronic Cards Analysis of variance
Content Type	Text
Resource Type	Article

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2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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