NDLI: The Economics of Content Optimization Services

Content Provider	IEEE Xplore Digital Library
Author	Wong, R.K.
Copyright Year	2012
Abstract	The recent boom in mobile device usage has provided more opportunities, competition and also increased complexities for content providers to monetize their information goods. Although mobile devices are becoming increasingly powerful, their hardware, software and connectivity are relatively more limited compared to desktop and enterprise systems. As a result, various content optimization services have emerged. This paper focuses on content optimization services that modify and reorganize content to reduce the size of content and enhance the performance of processing on the content. For most content providers, this optimization process needs to be fast, scalable and yet aligned with their monetization strategies and cost requirements. Based on our experience on content optimization services, this paper presents the economics related to these services. In particular, we present some practical considerations when these services are implemented on a cloud, which is typically perceived to be a cheaper and more scalable option compared to traditional dedicated servers.
Starting Page	9
Ending Page	15
File Size	409437
Page Count	7
File Format	PDF
ISBN	9781467330480
DOI	10.1109/SE.2012.13
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-06-24
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Services Compression Content optimization Pricing Bandwidth Cloud Mobile communication Mobile handsets Software Internet Optimization
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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