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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Walek, B. |
| Copyright Year | 2013 |
| Description | Author affiliation: Center of Excellence IT4Innovations, IRAFM, Univ. of Ostrava, Ostrava, Czech Republic (Walek, B.) |
| Abstract | Nowadays, the concept of CRM systems is very popular. Important aspect of CRM system is customer satisfaction analysis which evaluates customer preferences using questionnaire survey. Currently, there are two main approaches for customer satisfaction analysis. Rough set approach uses decision rules for evaluation of customer preferences. Based on this approach the fuzzy tool for customer analysis is proposed. Fuzzy tool consists of expert system with knowledge base and evaluates questionnaire answers collected from customers. Evaluated results of customer satisfaction analysis are processed and visualized. The proposed fuzzy tool is verified on specific example. |
| Starting Page | 11 |
| Ending Page | 14 |
| File Size | 1701768 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781479904020 |
| e-ISBN | 9781479904044 |
| DOI | 10.1109/TSP.2013.6613881 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2013-07-02 |
| Publisher Place | Italy |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Visualization Customer satisfaction Customer Expert system Companies Customer satisfaction analysis Fuzzy tool Expert systems Pragmatics CRM |
| Content Type | Text |
| Resource Type | Article |
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