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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Kohilakanagalakshmi, T. Trueman, T.E. Mirnalinee, T.T. |
| Copyright Year | 2012 |
| Description | Author affiliation: Dept of Computer Science & Engg, SSN College of Engineering, Chennai, India (Mirnalinee, T.T.) || Dept of Computer Science & Engg, Anna University of Technology, Chennai, India (Trueman, T.E.) || Dept of Computer Science & Engg, Anna University of Technology Chennai, Chennai, India (Kohilakanagalakshmi, T.) |
| Abstract | Online user reviews have become an important source of information to consumers about the quality of various products. With the high volume of reviews that are typically published for a single product makes harder for individuals to locate the best reviews and understand the true underlying quality of a product. In this paper, we re-examine the impact of reviews on economic outcomes like product sales and see how different factors like subjectivity, readability, spelling errors, temporal pattern of online reviews, textual characteristics of online reviews in different time periods affect social outcomes like the extent of their perceived usefulness. Our elementary econometric analysis using two stage regression reveals that the extent of subjectivity, in formativeness, readability, and linguistic correctness in reviews matters in influencing sales and perceived usefulness. By using component weight assignment algorithm along with SVM classifier we can accurately predict the impact of reviews on sales and their perceived usefulness. |
| Starting Page | 1 |
| Ending Page | 5 |
| File Size | 114355 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781467302708 |
| e-ISBN | 9781467302739 |
| DOI | 10.1109/ICCCA.2012.6179172 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2012-02-22 |
| Publisher Place | India |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Text mining Weight assignment algorithm Elementary econometric analysi Support vector machine classification Predictive models Prediction algorithms Educational institutions Marketing and sales Econometrics Data mining |
| Content Type | Text |
| Resource Type | Article |
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