NDLI: Understanding Library User Engagement Strategies through Large-Scale Twitter Analysis

Content Provider	IEEE Xplore Digital Library
Author	Hongbo Zou Chen, H.M. Dey, S.
Copyright Year	2015
Description	Author affiliation: Inf. Syst. Sch., Queensland Univ. of Technol., Brisbane, QLD, Australia (Hongbo Zou; Dey, S.) \|\| Sch. of Inf., San Jose State Univ., San Jose, CA, USA (Chen, H.M.)
Abstract	Public libraries are increasingly using social media to connect their users in an innovative way. Librarians make use of social media with the purpose of "being part of their communities", or promoting libraries' services and events. Social media has become a significant platform for libraries to create their own participatory services emphasizing engagement with users. However, there has been little empirical investigation into the success of social media use by libraries. In this paper, we study the role of a recently popular social media, Twitter, in engaging users with a focus on public libraries. We use topic-modeling techniques to classify the library user engagement strategies into four categories -- literature exhibits, engaging topic, community building, and library showcasing. These four engagement strategies are re-examined with the tweets collected from ten public libraries over three months. The tweets topic distribution of every library is discussed in the paper. Finally, the impacts of every strategy on user engagement have been evaluated by users feedback on every tweet. Through the data mining of public libraries' tweets, we aim to explore how user engagement strategies are used by the libraries on Twitter and suggest the best practices for libraries on social media initiatives to engage their users effectively.
Starting Page	361
Ending Page	370
File Size	2048300
Page Count	10
File Format	PDF
ISBN	9781479981281
DOI	10.1109/BigDataService.2015.31
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-03-30
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Communities Buildings Social Media Media Big Data Twitter Market research Data Mining User Engagement Libraries
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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