NDLI: Evaluation of main factors affecting the choice of a freight forwarder: A Sri Lankan exporter's perspective

Content Provider	IEEE Xplore Digital Library
Author	Ishani Maheshika, M.D. Abeysekara, B.
Copyright Year	2015
Description	Author affiliation: Dept. of Transp. & Logistics Manage., Univ. of Moratuwa, Moratuwa, Sri Lanka (Ishani Maheshika, M.D.; Abeysekara, B.)
Abstract	The intermediary role performed by freight forwarders in exportation has become significant in fulfilling businesses' supply chain needs in this dynamic world. Since the success of exporter's business is at present, highly reliant on supply chain optimization, cost efficiency, profitability, consistent service and responsiveness, the decision of selecting the most beneficial freight forwarder has become crucial for exporters. In order to identify and prioritize key factors which have affected the exporter's decision in selecting freight forwarders in Sri Lankan context, Sri Lankan export industry was stratified into 22 sectors based on commodity using stratified sampling technique. One exporter from each sector was then selected using judgmental sampling to have a sample of 22. Factors which were identified through a pilot survey, was organized under 6 main criteria. A questionnaire was basically developed as pairwise comparisons using 9-point semantic differential scale and comparisons were done within main criteria and sub criteria. After a pre-testing, interviews and e-mail questionnaire survey were conducted. Data were analyzed using Analytic Hierarchy Process to determine priority vectors of criteria. Customer service was found to be the most important main criterion for Sri Lankan exporters. It was followed by reliability and operational efficiency respectively. The criterion of the least importance was company background and reputation. While small sized exporters pay more attention to rate, reliability is the major concern among medium and large scale exporters. Irrespective of seniority of the exporter, reliability is given the prominence. Responsiveness is the most important sub criterion among Sri Lankan exporters. Consistency of judgments with respect to main criteria was verified through consistency ratio, which was less than 10%. Being more competitive, freight forwarders should come up with customized marketing strategies based on each target group's requirements and expectations in offering services to retain existing exporters and attract new exporters.
Starting Page	199
Ending Page	204
File Size	327994
Page Count	6
File Format	PDF
e-ISBN	9781479917402
DOI	10.1109/MERCon.2015.7112345
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-04-07
Publisher Place	Sri Lanka
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Decision support systems Main Criteria Sub Criteria Analytic Hierarchy Process Freight Forwarders Sri Lankan Exporters
Content Type	Text
Resource Type	Article

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