NDLI: The impact of framing on consumer selection of energy tariffs

Content Provider	IEEE Xplore Digital Library
Author	Verhagen, E. Ketter, W. Rook, L. van Dalen, J.
Copyright Year	2012
Description	Author affiliation: Dept. Inf. & Decision Sci., Erasmus Univ., Rotterdam, Netherlands (Ketter, W.; van Dalen, J.) \|\| Dept. Innovation Syst., Tech. Univ. Delft, Delft, Netherlands (Rook, L.) \|\| Rotterdam Sch. of Manage., Erasmus Univ., Rotterdam, Netherlands (Verhagen, E.)
Abstract	The issue how to convince energy consumers to switch from traditional to renewable energy imposes a major challenge upon the energy industry. So far, researchers mainly pointed to the role of consumers' positive attitude toward renewable energy in such switching behavior. The major aim of the present study was to explore if the “framing” of tariff-related messages also impacts people's selection of renewable energy. Results of three behavioral experiments reveal that consumers respond differently to the positive or negative framing of tariff-related messages, also depending on their high or low attitude toward renewable energy. This indicates that framing effects do impact energy tariff selection, and that we can more effectively promote sustainable energy consumption once we frame information concerning renewable energy tariffs in congruence with consumers' energy-related attitudes.
Starting Page	1
Ending Page	5
File Size	132544
Page Count	5
File Format	PDF
e-ISBN	9781467359320
DOI	10.1109/SG-TEP.2012.6642391
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-12-03
Publisher Place	Germany
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Renewable energy sources Energy consumption Green products Pricing Switches Educational institutions Real-time systems
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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