NDLI: Study on the Effects of Virtual Community Involvement on Online Stickiness and Repurchase Intention

Content Provider	IEEE Xplore Digital Library
Author	Zilong Liu Jian Xu
Copyright Year	2010
Abstract	As the penetration of Internet into the lifestyle, virtual community has become an important communication approach, and attracted the attentions of e-commerce sites. But so far, the relationships among virtual community involvement, online stickiness and repurchase intention have not yet been studied deeply. In this paper, structural equation modeling analysis method was used to reveal the relationships. The results show that: virtual community involvement significantly positively affects online stickiness and online customer satisfaction, but dose not significantly affects online customer trust. Online customer satisfaction, online stickiness and online customer trust have significant positive effects on repurchase intention. This study might help e-commerce sites to improve online stickiness and foster repurchase intention.
Starting Page	79
Ending Page	83
File Size	270827
Page Count	5
File Format	PDF
ISBN	9781424456802
e-ISBN	9781424456819
DOI	10.1109/IC4E.2010.10
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-01-22
Publisher Place	Chian
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Electronic learning Online satisfaction Virtual community involvement Repurchase intention Online stickiness
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Study on the Effects of Virtual Community Involvement on Online Stickiness and Repurchase Intention