NDLI: Application of SOM Neural Network in Customer Segmentation Model in Coal Enterprises

Content Provider	IEEE Xplore Digital Library
Author	Zhao Zhiming Jin Yingying
Copyright Year	2009
Abstract	This paper presents a customer segmentation model in coal enterprises based on SOM neural network. The index system in this model is designed into seven indexes according to the customer lifetime value and behavior character. Then it is divided into six sections to calculate much data in database of information system based on the SOM neural network. After completing the quantification and standardization of customers index values, the third section explores network structure design and the learning parameters configure. The forth section discusses how to gain multiple customer clusters from trained sample data by using MATLAB. The final two sections describe the evaluation of each customer cluster and analysis the results of customer segmentation. At the end, we illustrated whole the model with a case and conclude how to make new marketing strategy from the result.
Starting Page	451
Ending Page	454
File Size	428020
Page Count	4
File Format	PDF
ISBN	9780769539300
e-ISBN	9781424454235
DOI	10.1109/IFCSTA.2009.350
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-12-25
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Rails Technology management Stability Neural networks Computer applications Computer networks Marketing management Mathematical model Application software Computer network management
Content Type	Text
Resource Type	Article

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