NDLI: An empirical study of tracking strategies of e-commerce websites

Content Provider	IEEE Xplore Digital Library
Author	Treesinthuros, W.
Copyright Year	2012
Description	Author affiliation: Graduate School of Computer and Engineering Management, Assumption University of Thailand, Bangkok, Thailand (Treesinthuros, W.)
Abstract	This research looks into the factors affecting the tracking strategies of e-commerce websites. Each of these factors is analyzed into a deeper view with every factor being sought to reveal its relevance to the topic of study. The factors that have been taken into consideration as having affected the tracking strategies of e-commerce websites include: conversion rate, cost per visitor, order conversion rate, buyer conversion rate, product conversion rate and shopping cart abandonment rate. The research further looks at what other authors have researched and concluded about the factors examined as having an effect on tracking strategies of e-commerce websites. The research elaborates how these factors have influenced website tracking strategies according to different authors, researchers and corporations. Data analyzed in the research was collected using the Likert scale and was analyzed using the AMOS analysis method. All measures were based on items in existing instruments and literature. The researcher used 5 point Likert-Scales where 1 represents “strongly disagree” and 5, “strongly agree.” The method is confirmed empirically using confirmatory factor analysis. The research ends with a conclusive summary of the finding of the research on the empirical study of tracking strategies of e-commerce websites.
Starting Page	1
Ending Page	4
File Size	205941
Page Count	4
File Format	PDF
ISBN	9781467317399
e-ISBN	9781467317405
DOI	10.1109/ICAICT.2012.6398508
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-10-17
Publisher Place	Georgia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	E-commerce Internet marketing Electronic commerce Indexes Approximation methods Tracking strategy Website tracking Marketing and sales E-marketing Mathematical model Business Testing E-business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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