NDLI: Viral Marketing and Its Application in Enterprise Drive Operation

Content Provider	IEEE Xplore Digital Library
Author	Li Wang Liang-Jie Zhang Ning Li Dong Liu Yi-Fu Guo Jian-Hua Zheng Bo Hu Ning Ke
Copyright Year	2013
Description	Author affiliation: Kingdee Res., Kingdee Software (China) Co., Ltd., Shenzhen, China (Li Wang; Liang-Jie Zhang; Ning Li; Dong Liu; Yi-Fu Guo; Jian-Hua Zheng; Bo Hu; Ning Ke)
Abstract	This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.
Starting Page	420
Ending Page	427
File Size	381171
Page Count	8
File Format	PDF
e-ISBN	9780769550244
DOI	10.1109/SERVICES.2013.56
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-06-28
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Cloud computing Psychology Analytic hierarchy process Viral marketing; operation strategy; Kdrive; ANP Mobile handsets Electronic mail
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Viral Marketing and Its Application in Enterprise Drive Operation