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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Wang Hu Liu Dong Wu Jun |
| Copyright Year | 2011 |
| Description | Author affiliation: School of Management, Wuhan University of Technology, Wuhan P.R. China (Liu Dong; Wu Jun) || School of Management, Wuhan University of Technology, Wuhan, P.R. China (Wang Hu) |
| Abstract | According to the behavioral features of automobile customer, the author uses the ID3 algorithm in the data mining. First, classify the automobile customers into groups, and then form many smaller customer groups with their own common features. Secondly, aiming at every customer group, we take ID3 algorithm to build service-item trees and produce the service principle according to the request of different customer groups. Based on the service principle and specific group's feature, we build service scheme, Service provider then provide customers with perfect service initiatively according to the service scheme, achieving service innovation. Under new service scheme, develop new customers, stabilize the old customers, and improve the loyalty of the customers to attain a situation benefitting to both sides. |
| Starting Page | 708 |
| Ending Page | 711 |
| File Size | 298930 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781457703591 |
| e-ISBN | 9781457703584 |
| DOI | 10.1109/ICPIM.2011.5983762 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2011-07-16 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Technological innovation Initiative service Roads Wheels Customer relationship Classification algorithms Customer classification Automobiles Decision trees Personnel ID3 algorithm Service innovation |
| Content Type | Text |
| Resource Type | Article |
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