NDLI: Corporate social responsiveness in crisis of public opinion: From the perspective of issue management

Content Provider	IEEE Xplore Digital Library
Author	Rui Wang Zhilong Tian Yutao Ma
Copyright Year	2011
Description	Author affiliation: School of Management, Huazhong University of Science and Technology, Wuhan, China (Rui Wang; Zhilong Tian; Yutao Ma)
Abstract	This paper conducts a comparative case study based on two controversial events on the Internet in the rescue period of 5.12 earthquake disaster. Through analying and refining 17180 valid comments in Sohu community, the authors explore how corporates respond to public opinion issues in crisis and why their responses are successful or not from the perspective of issue management. Research results show that whether corporate responses (including response time, response way, response channel and response action) and the evolution characteristics of public opinion match each other, is the key of corporate social responsiveness to public issues in crisis. More importantly, this study combines the network characteristics of public opinion and the theory of corporate social responsibility, on that basis, the authors rich the research findings of issue management in the context of China.
Starting Page	700
Ending Page	704
File Size	103200
Page Count	5
File Format	PDF
ISBN	9781612841083
e-ISBN	9781612841090
DOI	10.1109/ICBMEI.2011.5920356
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-05-13
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Special issues and sections Blogs Communities Earthquakes Issue management China Organizations Timing Corporate social responsiveness Evolution of public opinion Resilience Crisis
Content Type	Text
Resource Type	Article

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