NDLI: Analysis on China's 3G consumer's profits and market strategy

Content Provider	IEEE Xplore Digital Library
Author	Tang Shoulian Hong Ying
Copyright Year	2011
Description	Author affiliation: Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China (Tang Shoulian; Hong Ying)
Abstract	Under the Network Economic Theory, the article analyses the impact of subscriber selection to 3G market development, and propose the subscriber net utility is the main criterion for users in measuring whether purchase 3G service under the supply and demand theory. Then the author probes the profit and cost after subscriber chose the 3G net, and have an conclusion that augmenting customer's net utility acts crucial role in expanding the customer base and expedite the approach of avalanche point. In addition, related measures for enhancing subscriber net utility are proposed. Tariff and charge is an important leverage to subscriber net utility and will be an effective prescription for expanding customer scale in early stage of 3G market.
Sponsorship	IEEE
Starting Page	19
Ending Page	26
File Size	271094
Page Count	8
File Format	PDF
ISBN	9781457704710
e-ISBN	9788988678534
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-11-29
Publisher Place	South Korea
Access Restriction	Subscribed
Rights Holder	AICIT
Subject Keyword	3G market Consumer demand Net utility Avalanche point
Content Type	Text
Resource Type	Article

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Analysis on China's 3G consumer's profits and market strategy