NDLI: SERPWatcher: A Sophisticated Mining Tool Utilizing Search Engine Results Pages (SERPs) for Social Change Discovery

Content Provider	IEEE Xplore Digital Library
Author	Masunaga, Y. Ito, K. Miyama, Y. Oyama, N. Watanabe, C. Tachi, K.
Copyright Year	2010
Abstract	As various individuals and organizations disseminate information on their Web pages, real-world social events and changes are considered to be reflected in Web trends. The billions of Web pages that now exist are retrieved by Web search engines which accept keywords and return a search engine results page (SERP). Since the SERP itself and the ranking order change with time reflecting the changes in society, it might be possible to accurately follow the movement of society by mining SERPs. This paper reports the design and implementation of a SERP mining tool named SERPWatcher. It provides sophisticated interfaces and functions for SERP miners in the field of social sciences to discover social changes. It could be a novel social survey method in that it totally differs from the traditional methods such as questionnaires and interviews. A research prototype of SERPWatcher is currently under operation, and its validation test shows that it has a fail-safe nature in the sense that social changes are mirrored on the changes of the SERP ranking order. Also, the testers conducting gender studies have been expressing positive opinions on the use of SERPWatcher as a novel research methodology in the field of sociology.
Starting Page	465
Ending Page	472
File Size	1893478
Page Count	8
File Format	PDF
ISBN	9781424484393
DOI	10.1109/SocialCom.2010.74
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-08-20
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Google Social survey method Color Social change discovery Engines Databases Web Web pages Web mining Search engines Search engine results page (SERP) SERPWatcher SERP mining Robots
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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