NDLI: Empirical Study of Perceived Innovation Attributes and Innovative Adoption Intention: A Mediating Effect of Attitude

Content Provider	IEEE Xplore Digital Library
Author	Zhang Hong-hong Zhou Mei-hua
Copyright Year	2010
Abstract	Innovation attributes are not only the most important characteristics of the innovative products, but also have the major impact on the adoption speed. In this study, attitude is taken as the mediating variable, and the innovation attributes of product are defined according to the innovation diffusion theory and technology acceptance model, and the integration model of innovation attributes cognition and adoption intention is built as well. An empirical study takes 3G mobile phones as an example, and the model is tested by using 313 valid samples from six domestic cities. Studies showed that the innovation adoption behaviors are different between the individual consumers and organizational consumers, which will offer new explanations to the research of the individual innovation behaviors.
Starting Page	1124
Ending Page	1127
File Size	271755
Page Count	4
File Format	PDF
e-ISBN	9781424466474
DOI	10.1109/ICEE.2010.290
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-05-07
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Correlation Loading Attitude Innovation adoption intention Reliability theory Artificial intelligence Observability Mediating effect Innovation attributes
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Empirical Study of Perceived Innovation Attributes and Innovative Adoption Intention: A Mediating Effect of Attitude