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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Jingxian Huang |
| Copyright Year | 2010 |
| Abstract | Fast Fashion chain store such as H&M???ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style--“Fast Fashion”. Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called “The factory of the world” and she is just a base of OEM. Through the study and comparison to the homepage of H&M???ZARA???UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China. |
| Starting Page | 3471 |
| Ending Page | 3474 |
| File Size | 314518 |
| Page Count | 4 |
| File Format | |
| e-ISBN | 9781424466474 |
| DOI | 10.1109/ICEE.2010.872 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-05-07 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Supply chain management Biological system modeling UNI QLO Medical services Formatting H&M Analytical models Business Model Fast Fashion Book reviews Supply Chain Management Logistics ZARA |
| Content Type | Text |
| Resource Type | Article |
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