NDLI: Deploying NFC Technology for Mobile Ticketing Services Identification of Critical Business Model Issues

Content Provider	IEEE Xplore Digital Library
Author	Juntunen, A. Luukkainen, S. Tuunainen, V.K.
Copyright Year	2010
Abstract	Near Field Communication (NFC) is a promising new communication technology that, among other things, allows mobile phones to emulate smart cards such as the travel cards used in public transportation. Bringing the travel card into mobile phone creates numerous benefits for both end users and service providers, which is why mobile ticketing with NFC technology has been considered a promising service. However, despite optimistic predictions, NFC technology and mobile ticketing services based on it, has yet to take off. While technical problems have played a part in this delay early on, the most significant reasons can be found in the challenging business models needed to realize NFC services. In this study, we aim to analyze the NFC mobile ticketing business model holistically and to identify critical issues that affect the commercial success of such a service. To do so, the NFC mobile ticketing business model is evaluated using a theoretical framework called the STOF model. The research material is comprised of a literature review of both academic and nonacademic literature as well as several expert interviews.
Starting Page	82
Ending Page	90
File Size	405667
Page Count	9
File Format	PDF
ISBN	9781424474233
e-ISBN	9781424474240
DOI	10.1109/ICMB-GMR.2010.69
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-06-13
Publisher Place	Greece
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Smart cards Mobile communication Mobile handsets NFC Delay Road transportation Business communication Computer science Business model Communications technology Mobile ticketing Mobile computing STOF Radiofrequency identification
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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