NDLI: Mining User Lifecycles from Online Community Platforms and their Application to Churn Prediction

Content Provider	IEEE Xplore Digital Library
Author	Rowe, M.
Copyright Year	2013
Description	Author affiliation: Sch. of Comput. & Commun., Lancaster Univ., Lancaster, UK (Rowe, M.)
Abstract	Recent work has studied user development in the domains of both telecommunication and online community platforms, examining how users develop in terms of the company they keep (socially) and the language they use (lexically). Such works afford key insights into user changes along individual dimensions, yet they do not examine how users develop relative to their prior behaviour along multiple dimensions. In this paper we examine how users develop along various properties (in-degree, out-degree, posted terms) in three online community platforms (Facebook, SAP Community Network, and Server Fault) and using three models of user development: (i) isolated lifecycle periods, (ii) historical contrasts, and (iii) community contrasts. We present an approach to mine the lifecycle trajectories of users as a means to characterise user development along the different properties and development models, and demonstrate the utility of such trajectories in predicting churners. We find consistent effects with past work: users tend to reflect the behaviour of the community in early portions of their lifecycles, before then diverging from the community towards the end. We also find that users form sub-communities with whom they communicate and remain within.
Sponsorship	Toshiba
Starting Page	637
Ending Page	646
File Size	366423
Page Count	10
File Format	PDF
ISBN	9780769551081
ISSN	15504786
DOI	10.1109/ICDM.2013.78
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-12-07
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Communities Entropy Facebook Servers Probability distribution Trajectory churn prediction online communities social networks user development user lifecycles
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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