NDLI: Estimating Local Information Trustworthiness via Multi-source Joint Matrix Factorization

Content Provider	IEEE Xplore Digital Library
Author	Liang Ge Jing Gao Xiao Yu Wei Fan Aidong Zhang
Copyright Year	2012
Abstract	We investigate how to estimate information trustworthiness by considering multiple information sources jointly in a latent matrix space. We particularly focus on user review and recommendation systems, as there are multiple platforms where people can rate items and services that they have purchased, and many potential customers rely on these opinions to make decisions. Information trustworthiness is a serious problem because ratings are generated freely by end-users so that many stammers take advantage of freedom of speech to promote their business or damage reputation of competitors. We propose to simply use customer ratings to estimate each individual source's reliability by exploring correlations among multiple sources. Ratings of items are provided by users of diverse tastes and styles, and thus may appear noisy and conflicting across sources, however, they share some underlying common behavior. Therefore, we can group users based on their opinions, and a source is reliable on an item if its opinions given by latent groups are consistent across platforms. Inspired by this observation, we solve the problem by a two-step model -- a joint matrix factorization procedure followed by reliability score computation. We propose two effective approaches to decompose rating matrices as the products of group membership and group rating matrices, and then compute consistency degrees from group rating matrices as source reliability scores. We conduct experiments on both synthetic data and real user ratings collected from Orbitz, Priceline and Trip Advisor on all the hotels in Las Vegas and New York City. Results show that the proposed method is able to give accurate estimates of source reliability and thus successfully identify inconsistent, conflicting and unreliable information.
Starting Page	876
Ending Page	881
File Size	443494
Page Count	6
File Format	PDF
ISBN	9781467346498
ISSN	15504786
DOI	10.1109/ICDM.2012.151
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-12-10
Publisher Place	Belgium
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Reliability Cities and towns Joints Matrix decomposition Convergence Algorithm design and analysis Optimization Recommendation System Trustworthiness Joint Matrix Factorization
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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